This August, Coup de Rouge emerges as an experience that is both grounded and extraordinary, where fashion, fine art, land, and legacy converge.

Inspired by last year’s landmark event at 9,416 feet atop Red Lodge Mountain, this year’s programming continues to honor the same ethos by elevating Western and Indigenous voices within spaces that are as powerful as the work itself.

Imagine runway presentations set against sweeping mountain landscapes. Museum-quality fashion collections from visionaries of the West. Fine art installations living alongside the shows, each piece carrying stories of place, culture, identity, and resilience. This is fashion not removed from its roots, but deeply connected to them.

Through a curated circle of designers, artists, and cultural leaders, Coup de Rouge creates space for contemporary expression to meet heritage. Tradition walks alongside innovation, and the land itself becomes part of the narrative.

Montana, Western, and Indigenous art are having a cultural moment. Coup de Rouge exists to give that movement a stage that is intentional, respectful, and nationally relevant.

The experience is bold yet reverent. Elevated, but never detached. A gathering where creativity is not just displayed, but felt.

This is more than a fashion show.

It is a cultural experience that invites audiences, partners, and sponsors to engage with story, artistry, and impact.