Welcome to

Montana and Western art are having a cultural moment—and we’re here to give it a stage.

Coup de Rouge is where the spirit of the modern West meets fashion, fine art, film, music, and storytelling in one unforgettable gathering. Set against the backdrop of Montana’s wild landscapes, the event brings together visionary designers, artists, ranchers, Indigenous voices, and cultural leaders to celebrate heritage while shaping what comes next. More than a fashion event, Coup de Rouge is an immersive cultural experience rooted in reverence, authenticity, and creative freedom. It is cinematic, intimate, untamed, and deeply connected to place, designed to leave guests feeling like they witnessed something rare and impossible to replicate anywhere else.